On April 10th, IU attended the cocktail party event for soju's brand 'Chamiseul'.
Chamisul is the most mass produced brand of soju in Korea, and is especially common in Gyeonggi-do and Seoul area. Chamisul known as the most popular soju's brand in Korea made by Jinro.
IU became the new face of soju's brand 'Chamisul' from November last year after the fenomenal singer, Psy. The brand side revealed that they picked IU as the new model for their brand because she has an image image that fits well with the clean and fresh image of Chamisul.
See more photos below!
photo credit: sports.hankyung.com